New Brands are on the way to Target

August 22, 2017

Target is keeping up with the Joneses. The favorite big box store has some changes upon the horizon. 


Two of Target's favorite brands (Merona and Mossimo) will no longer be available as the big box brand introduces new brands such as A New Day and Goodfellow & Co targeting the budget conscious fashion enthusiast while  Project 62  will offer modern home decor at reasonable prices. It seems as if Target is wanting to keep up with trends by changing its' approach to fashion and home design.



A New Day launches stores and online on 8.27.17. This brand has the budget conscious fashionista in mind. A high selling point is the tag line used in the brands new promos, "One Piece, So Many Possibilities".  That in itself has me very excited because who doesn't fashion  pieces that can serve a purpose for multiple occasions. This brand will offer sizes 0- 16 an XS- 2X in stores while offering XS- 4X online. Prices will range from $9.99- $44.99. 



Target did not forget about the men in this fashion transformation.

Goodfellow & Co has pieces for the manly man to the tailored man. Launching on 8.27.17, this brand will offer big and tall sizes in select stores and online. Pricing will range from $5.99 to $89.99




Project 62 is Target's latest home living brand that will arrive 9.19.17 at stores and online. This brand's approach is modern pieces for everyday living. Small spaces, no problem! Clean lines, no problem! Low prices, of course!  Project 62 wants to change the way you live. 


Only time will tell how well successful these brands become after launched. Consumers not only wanted budget fashions and decor but quality as well. I am very excited to see what these brands will offer to the modern, budget conscious fashionistas in all of us.


Happy Shopping!!



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